Launched in the UK without the need for a local operations team

Growth in volume
3 hours
Saved per day
Local Ops Headcount

The Problem

They started looking at expansion into the UK in a scalable way, without the need to  hire an entirely new team based in the UK. The 9-hour time difference between Australia and the UK was a problem too, in particular to be aware of fulfilment issues and getting quick responses to resolve these issues.

The Solution's technology identifies, notifies and resolves problems in the fulfilment process.'s dashboard gave all the visibility of the order status and enabled Possum Play to make changes to orders.'s super-fast communication is world-class, typically responding within 2 hours.

The results

Possum Play launched in the UK within 1 month of first contact with Bezos

Within 6 months of launch, the UK business grew 15x, and, doubling the size of the business

Super fast launch and no need for a local operations team


Possum Play is a kids' furniture company from Australia. After successfully launching the brand in Australia, they were looking at new markets to expand into.

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