Scaling 9x without additional staff, fulfilling and delivering on time

Growth in volume
Despatched on time
Pick accuracy

The Problem

Late deliveries, mispicks and a lack of real-time visibility on Drowsy’s order performance meant that they were losing repeat customers, and their brand was being tarnished with poor reviews related to logistics. Richard and Olly needed to move Drowsy Sleep’s fulfilment operations to a partner they could trust.

The Solution

Drowsy Sleep began fulfilling with just before their long planned Black Friday promotions, taking advantage of the 9pm cut-off to increase checkout conversion by 22%. Drowsy’s weekly volume during Black Friday was 9x their weekly average, and 3X their own forecast.

The results

Increase in volume by 9x and revenue by 4x, real-time visibility of orders and issues.’s technology and processes meant Drowsy Sleep’s orders were processed in full: 100% pick accuracy, 0% out of stock, 99.94% dispatch on time, even managed to book in extra stock during peak.


Richard and Olly are the founders of beauty brand Drowsy Sleep Co, the luxury antidote to our stressful, modern lives, helping customers sleep better. Drowsy is one of the most talked about products by beauty editors from the likes of Vogue and GQ.

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