TL;DR

A fast and reliable European fulfillment partner can slash delivery times, lower costs, open new markets, and give non-EU ecommerce brands a clear competitive advantage. 

This guide breaks down Europe’s top fulfillment providers by speed, pricing, integrations, warehouse coverage, and cross-border strength to help international merchants choose the best fit.

Discover fast, reliable EU fulfilment with Bezos.ai and request your quote today.

Key takeaways

• The total B2C ecommerce market in Europe was estimated at about €958 billion in 2024.
• Over 66% of European ecommerce consumers expect to wait 3-5 days for parcel delivery. 
• There are mentions of cost savings from programs like Amazon’s Pan-European FBA that “save up to 53% in fulfillment fees” in certain cases.
• Using a European multi-warehouse/fulfilment network helps localise inventory and thus can reduce delivery times. 
• Integrations with Shopify, WooCommerce, BigCommerce, and Amazon are now standard among top-tier European fulfillment companies.

Comparison table: top fulfillment companies in Europe

How can I choose a Europe-based fulfillment company for international order handling?

To identify the most reliable fulfilment partners for international ecommerce brands, we examined the core factors that directly affect delivery performance, operational stability and cross-border consistency. These criteria reflect what industry sources and logistics experts consider essential when choosing a Europe-based fulfilment provider.

• Warehouse locations and regional coverage: Providers were evaluated on the number and placement of their fulfilment centres across Europe, since shorter routes typically reduce delivery times and shipping costs.
• Technology and system compatibility: We reviewed whether each 3PL integrates with major ecommerce platforms and offers real-time inventory syncing, which helps prevent overselling and reduces manual work.
• Clear and predictable pricing: Pricing models were assessed based on transparency and predictability across receiving, storage, picking, packing and shipping.
• Delivery speed and operational reliability: We analysed available delivery windows, service-level expectations and operational benchmarks for each provider to understand consistency and customer impact.
• Cross-border and compliance handling: Providers were compared on their ability to manage customs documentation, VAT rules, duties and returns, which play a critical role in international order flow.
• Ability to scale with demand:  We examined whether each provider can adapt to seasonal peaks, rising order volumes and new market expansion without disrupting operations.

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Choosing the best fulfillment company in Europe (for ecommerce brands outside EU)

Bezos.ai

Bezos.ai is a strong choice for brands expanding across Europe because it combines fast delivery, reliable automation, and broad regional coverage. 

The company operates fulfilment centres in the UK, Germany, France, Italy,Poland, Netherlands and Spain, allowing most orders to reach EU customers in one to three days. Its system includes automatic order routing, real-time inventory syncing, and detailed dashboards that give brands complete visibility across all warehouses. 

Cross-border compliance support, including EORI and IOSS, further simplifies operations for non-EU merchants entering the European market. In addition to cross-border compliance support and transparent pricing, Bezos.ai can also help with freight, enabling brands to move stock directly from their manufacturer to any of Bezos.ai warehouses for smoother inbound logistics.

Pricing is usage-based and transparent, though available only through a custom quote. Bezos.ai also has fewer long-term public reviews than legacy 3PLs, which may matter to brands seeking widely established providers.

Key features

• Automatic order routing: The system selects the optimal warehouse for each shipment to reduce delivery time and shipping costs.
• Real-time inventory and unified dashboards: Brands can see stock levels and order status across all fulfilment centres in one place.
• Deep sales-channel integrations: Works with more than 30 ecommerce platforms and marketplaces, including Shopify, Amazon, and WooCommerce.

Benefits of working with Bezos.ai

• Faster delivery times across major EU markets thanks to regional warehouse placement.
• Simplified cross-border compliance with built-in support for EORI, IOSS, VAT handling, and customs documentation.
• Lower operational workload due to automation, unified visibility, and reduced manual fulfilment tasks.
• Predictable, transparent pricing that helps international brands plan European expansion more confidently.

European countries where Bezos.ai operates

• United Kingdom
• Germany
• France
• Italy
• Netherlands
• Poland

Radial

Radial Europe is a strong choice for brands that need an enterprise-level fulfilment partner capable of handling high volume across multiple European markets. Its network includes fulfilment centres in Germany (Halle), Italy (near Milan in Cusago), the Netherlands (Groningen), Poland (Brwinów), Belgium (Brussels), and the United Kingdom (Chadderton/Manchester). 

The platform includes advanced order-management and warehouse-management tools that support stock accuracy, prioritised fulfilment, and channel-wide data syncing. For brands with custom workflows or fast-moving operations, Radial supports API integrations and automation. Cross-border capabilities are strong. Radial emphasises international reach, last-mile optimisation and customs/compliance support across Europe. 

Pricing transparency is moderate: Radial offers detailed quotes once your volume and requirements are known, rather than simple fixed-rate pricing. Overall, Radial Europe offers reliable performance, scalability, and operational stability for brands that need a proven European fulfilment partner.

Key features

• Advanced OMS & WMS technology: Helps manage inventory, orders and omnichannel workflows from a single platform.
• API integration and automation support: Lets brands connect custom systems and workflows without heavy manual processes.
• Network across key European locations: Enables shipments from multiple warehouses in Germany, Italy, the Netherlands, Poland, Belgium and the UK for regional coverage.
  
  

Benefits of working with Radial Europe

• Strong operational consistency and fulfilment infrastructure suitable for high-volume, multi-country brands.
• Reliable cross-border processing and carrier optimisation support across Europe.
• Scalability and customisation through technology and automation that grow with your business.
• Delivery performance and infrastructure built for enterprise-grade needs rather than small-scale operations.
  
  

European countries where Radial operates

• Germany
• Italy
• Netherlands
• Poland
• Belgium
• United Kingdom

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ShipBob Europe

ShipBob Europe is a strong option for brands expanding into the EU, especially for those already using ShipBob in the US. Merchants get the same dashboard, workflows, and operational systems, which makes international expansion feel more like an extension than a rebuild. 

The European network includes fulfilment centres in the UK and select EU regions, enabling delivery within one to four days depending on where inventory is stored. ShipBob provides real-time inventory, automatic order syncing, and standardised shipping rules that help maintain operational consistency as order volume grows. 

Shopify, WooCommerce, and BigCommerce integrations are quick to set up, reducing onboarding time. Cross-border support is reliable for non-EU sellers, though pricing transparency is moderate compared to newer 3PLs. 

Overall, ShipBob Europe appeals to brands that want convenience, ease of use and a familiar system rather than fully customised logistics.

Key features

• Unified global dashboard and workflows: US and EU operations run through the same interface, making expansion seamless for existing ShipBob users.
• Fast integration setup: Shopify, WooCommerce and BigCommerce connect in minutes, keeping onboarding simple.
• Real-time inventory and automatic sync: Orders update instantly across sales channels and fulfilment centres.

Benefits of working with ShipBob Europe

• Smoothest option if you already use ShipBob in the US, since expansion requires minimal changes.
• Reliable delivery performance within one to four days across supported EU regions.
• Strong cross-border onboarding for brands shipping inventory from outside Europe.
  Reduces operational complexity by standardising processes globally.

Interested to find out more about Shipbob? Read our Shipbob alternatives piece for more detailed pricing and feature comparisons

Huboo

Huboo is a good choice if your brand wants a simple and affordable fulfillment setup in Europe. 

The network includes the UK, Netherlands, Spain (and more hubs expected), giving you access to faster shipping across popular markets. According to public sources, Huboo reports a picking accuracy rate of 99.9%. 

The platform is designed to be easy to use: your team gets real-time inventory updates, automatic order syncing, and clear workflows without a complicated setup process. 

Huboo integrates with major platforms such as Shopify, Amazon and eBay, enabling quick store connection and reducing onboarding time. Huboo supports cross-border shipping between its UK and EU hubs, although its international tools are less advanced compared to larger multi-country networks. Transparent pricing is emphasised on their website. 

If you are a growing DTC brand seeking a user-friendly Europe fulfillment partner that fits smaller budgets and supports steady growth, Huboo is a strong option.

Key features

• Owned fulfilment stack: Huboo owns both warehousing and technology, meaning faster adaptation and tighter control.
• Wide platform integrations: More than 35 sales-channel integrations including Shopify, Amazon and eBay.
• European fulfilment hubs: Warehouses in the UK, Netherlands and Spain support regional coverage.

Benefits of working with Huboo

• Affordable and scalable fulfillment suitable for small and medium-sized stores.
• Simpler onboarding and operations thanks to built-in workflows and dashboard visibility.
• Transparent pricing allows easier cost forecasting for growing brands.

European countries where Huboo operates

• United Kingdom
• Netherlands
• Spain

DHL Supply Chain

DHL Supply Chain is a strong option for brands that need a large-scale fulfillment partner in Europe with wide geographic coverage and significant operational capacity. Its network spans multiple pan-EU locations, allowing fast delivery across almost every major European market. 

Delivery speeds typically range from one to five days depending on the destination and service tier. The service is built for high-volume operations, offering advanced warehouse-management technology, enterprise-grade integrations and strong support for multi-channel retail systems. 

DHL also leverages a broad carrier network and proven operational processes suited for brands with high inventory turnover or complex catalogues. Cross-border capabilities are another strength: 

DHL provides customs guidance, duty management and regional compliance support across Europe. Pricing transparency is lower because quotes are highly customised, but enterprise brands benefit from the flexibility and depth of service. 

Overall, DHL Supply Chain is a dependable choice for companies that need maximum coverage, strong infrastructure and highly scalable European fulfillment.

Key features

• Pan-European fulfilment network: Coverage across major EU markets enables broad delivery reach.
• Enterprise-grade WMS and integrations: Supports complex retail systems, multi-channel operations and large-scale inventory.
• Strong carrier and logistics ecosystem: Benefits from DHL’s extensive transport, freight and postal infrastructure.

Benefits of working with DHL Supply Chain

• Suitable for high-volume brands that need structured, resilient operations across multiple EU regions.
• Highly reliable cross-border workflows backed by customs and duty expertise.
• Comprehensive logistics capabilities that support rapid expansion or complex catalogue management.
  
  

European countries where DHL Supply Chain operates

DHL operates fulfilment and logistics facilities throughout most of Europe, including but not limited to:

• Germany
• Netherlands
• Belgium
• France
• Spain
• Italy
• Poland
• Czech Republic
• United Kingdom
• Austria
• Denmark
• Sweden

What is the process to switch to a top-rated fulfillment company in Europe for my online store?

Switching to a top-rated fulfillment company in Europe usually starts with a clear review of your current operations so you understand what needs to improve, whether it’s delivery speed, accuracy, or technology support. 

From there, you define what you expect from a new partner, including warehouse coverage in the EU, compatible platform integrations, VAT and customs support, and the ability to scale with your order volume. 

The next step is evaluating potential partners by looking at their reputation, service quality, technology stack, and how well they handle the regions you want to serve. 

Once you choose a provider, you coordinate inventory transfers, connect your ecommerce systems, and align workflows so that orders can flow smoothly from day one. 

After the switch, you track performance closely, monitor customer experience, and adjust processes with your new partner to ensure the setup stays efficient as your business grows.

Make EU logistics effortless – automate your operations with Bezos.ai.

What is the cost of fulfillment services in Europe?

Across major European 3PLs, brands typically pay roughly €7–€45 per pallet per month for storage, around €1–€4.50 per order for pick and pack, €2.50–€6 per return, and about €5–€10 for domestic parcels, with exact rates varying by country, volume, and service level

European 3PL fulfilment pricing snapshot (2024–2025)

Evaluating delivery speed across European countries

Delivery speed is the main factor for brands shipping into the EU. Western European countries like Germany, France, the Netherlands, Belgium, and the Nordics expect fast delivery. Most orders reach customers in 1 to 3 days when inventory is stored inside the EU.

Eastern Europe has wider delivery windows. 

Countries such as Romania, Bulgaria, Hungary, and Croatia often fall into a 3 to 6 day range. Longer routes and fewer last mile carriers create natural delays. A single warehouse location makes these gaps even larger.

A multi node fulfillment setup solves this. Splitting stock across two or more European hubs reduces transit distance and keeps delivery times stable across the region. It also cuts cross border fees and avoids customs delays for non EU sellers.

The best fulfillment company Europe option for outside brands is the one that offers consistent delivery across all major markets and routes orders to the closest warehouse automatically. This creates predictable shipping performance and supports scalable EU growth.

CTA: Simplify EU VAT and customs – let Bezos.ai handle your cross-border logistics.

Which warehouse locations offer the best coverage for EU and UK fulfillment?

Warehouse location has a direct impact on VAT, duty, and customs for brands shipping into the EU. Storing inventory inside the European customs union removes repeated import checks and lowers the total cost per shipment. It also simplifies VAT registration because stock is already positioned in the region where orders are fulfilled.

Germany and the Netherlands are two of the strongest fulfillment center Europe locations. Both countries have fast carrier networks and efficient customs processes. They also sit in central positions, which keeps delivery times short across Western Europe.

Poland is a valuable hub for brands targeting Eastern Europe. It offers lower warehouse costs and faster access to markets that normally require longer transit times from Western EU locations.

The UK is useful for serving local customers and for brands that already operate under UK VAT rules. It is not part of the EU customs zone, so it works best as a separate node for British orders only.

What integrations should your European fulfillment partner support?

Strong integrations are essential for any fulfillment setup in Europe. Shopify, WooCommerce, Amazon, and BigCommerce are the baseline for most ecommerce brands. 

These connections allow orders to sync instantly, inventory to update in real time, and tracking data to flow back to customers without manual work.

Custom API support is important for brands with unique workflows or multi system setups. It helps automate routing rules, marketplace connections, or local EU sales channels. 

A fulfillment company Europe partner with stable integrations will reduce errors, speed up order processing, and keep operations consistent as you expand.

What automation should look like in a good EU fulfillment setup?

Automation is a core requirement when choosing a fulfillment partner in Europe. A strong warehouse management system supports real time inventory updates, accurate stock levels, and clear visibility across multiple EU hubs.

Order routing is another key feature. The system should direct each order to the closest warehouse to reduce transit time and cut shipping costs.

Automated carrier selection is also important. This feature compares available carriers, selects the best option for the destination, and avoids manual decision making.

What a smooth returns process should look like for EU shoppers?

Returns are a major part of the customer experience in Europe. Shoppers expect fast refunds and clear status updates, especially in categories like fashion and beauty. A slow return process can damage trust and reduce repeat orders.

Local return hubs make this easier. When returns stay inside the EU, parcels move faster, inspection times are shorter, and refunds can be issued quickly. This also lowers costs because items do not need to be shipped back to the seller’s home country.

What your fulfillment partner should handle in cross-border operations?

Smooth cross border operations are essential for brands selling into the EU. An EORI number is required for importing goods, and it allows customs to identify the business during clearance. IOSS helps simplify VAT on low value shipments and speeds up delivery by reducing handling at the border.

A strong fulfillment company should manage customs clearance efficiently. This includes preparing accurate documentation, submitting data electronically, and preventing avoidable delays.

Duty management is another important factor. Providers that calculate duties upfront and offer transparent cost breakdowns help brands avoid unexpected charges and keep total landed costs predictable.

CTA: See why brands choose Bezos.ai for European fulfilment – get your quote today!

What proper security and storage should look like in an EU fulfillment center?

Security and proper storage conditions matter for any fulfillment setup in Europe. Leading providers hold certifications that confirm safe handling, controlled access, and reliable operational processes.

Climate controlled storage is important for cosmetics, food items, electronics, and any product sensitive to heat or humidity. It protects inventory and reduces the risk of damage during storage.

High value items need additional safeguards. This includes restricted access zones, monitored picking areas, and secure packing procedures. A fulfillment company Europe partner with these standards helps protect stock and maintain consistent product quality across all EU markets.

Moving your ecommerce fulfillment into Europe

Benefits for non-EU ecommerce sellers

Moving your fulfillment into Europe creates an immediate improvement in delivery speed. International shipping often takes seven to fourteen days, while storing inventory inside the EU cuts this down to one to five days. Faster delivery improves customer satisfaction and reduces abandoned carts.

You also face fewer customs barriers. Once your goods are imported into the EU and cleared properly, orders move freely between member countries. This removes repeated checks and paperwork and creates a smoother experience for your customers.

Local returns are another advantage. Instead of sending items back overseas, customers return parcels to an EU hub. This shortens refund times and lowers your operational costs.

All of these factors support higher conversion rates. Shoppers buy more when delivery is fast, returns are simple, and no surprise customs fees appear at checkout. Moving your fulfillment center Europe operations into the region gives your brand a clearer path to scaling EU sales.

How complex is switching fulfillment providers?

Switching to a new fulfillment partner in Europe follows a clear process. Most brands complete the migration in a short timeline once inventory and product data are prepared. Your new provider guides you through each step so your store avoids downtime.

The first stage is syncing your inventory. You upload SKUs, product dimensions, barcodes, and current stock levels. This allows the warehouse team to receive your items correctly and prevents mismatches once orders begin to flow.

Next, you update your channel integrations. Your Shopify, WooCommerce, Amazon, or BigCommerce store connects to the new system so orders, tracking, and inventory update automatically. This step ensures that every order routes to the right fulfillment center Europe location.

Before going live, you run test orders. These checks confirm that picking, packing, carrier selection, and tracking links work as expected. Once everything is verified, you switch order flow to the new provider and begin shipping from your EU warehouse network.

Compliance and tax considerations

Compliance is a key part of setting up fulfillment in Europe. You start with an EORI number, which identifies your business during import and customs processing. Without it, your goods cannot enter the EU efficiently.

For low-value shipments, IOSS helps simplify VAT reporting. It lets you charge VAT at checkout and move parcels through customs faster, which removes unexpected fees for customers.

You also need clear VAT handling. If your stock is stored in an EU country, you may need a local VAT registration. Your fulfillment partner should guide you on where to register and how to manage filings so your imports and sales stay compliant across all European markets.

Schlussfolgerung

Choosing the right fulfillment partner in Europe gives your brand faster delivery, lower shipping costs, and smoother operations across all major markets. A strong provider offers a solid warehouse footprint, reliable one to five day delivery across the EU, and integrations that keep your orders, inventory, and tracking fully in sync.

Cross border capability is a major advantage. When your partner supports EORI, IOSS, customs clearance, and multi node routing, you avoid delays and give your customers a predictable buying experience. This is the foundation for higher conversions and long-term growth in Europe.

With your fulfillment strategy in place, the next step is to review the key questions brands ask when choosing a provider. The FAQ below will help guide that decision.

FAQ 

• Who are the best fulfillment companies in Europe for ecommerce brands?
  Bezos.ai, Radial Europe, Huboo, DHL Supply Chain, and ShipBob Europe are the top options for most sellers.
• What is considered a good delivery speed across Europe?
  One to three days in Western Europe and three to six days for Eastern Europe is standard.
• How do European fulfillment companies price their services?
  Most charge for receiving, storage, pick and pack, shipping, and returns, with rates based on volume and product complexity.
• Which fulfillment companies integrate best with Shopify and WooCommerce?
  Bezos.ai, ShipBob Europe, Huboo, and most top-tier providers offer direct integrations for these platforms.
• What is the difference between a European fulfillment network and a single-country warehouse?
  A network offers faster and more even delivery times across the region, while a single warehouse creates longer transit times for distant countries.
• How do I switch from my current 3PL to a European fulfillment partner?
  You sync your inventory, connect sales channels, send stock to the new warehouse, run test orders, and then go live.
• Do EU fulfillment centers handle returns locally?
  Yes. Most providers process returns inside the EU to speed up refunds and lower costs.
• How does cross-border shipping work inside the EU?
  Once goods are imported and cleared, orders can move freely between EU countries without repeated customs checks.
• What carriers are most commonly used in Europe?
  DHL, DPD, GLS, Royal Mail, PostNL, UPS, and FedEx Europe are the main carriers.
• Does Amazon operate fulfillment centers in Europe?
  Yes. Amazon runs FBA warehouses across multiple EU countries.
• Can the fulfillment center integrate with Shopify, WooCommerce, or Amazon?
  Yes. Most leading European providers offer direct integrations with Shopify, WooCommerce, BigCommerce, and Amazon. Custom API support is available for more advanced setups.
• Does the company support returns and reverse logistics?
  Strong providers run EU based return hubs. This speeds up inspection, reduces costs, and allows fast refunds for customers.
• Is the fulfillment process automated and scalable?
  A reliable partner uses automation for inventory updates, order routing, and carrier selection. This keeps operations accurate as order volume grows.
• What shipping carriers are used within Europe?
  Most fulfillment centers work with major carriers such as DHL, DPD, GLS, Royal Mail, and local national carriers. Carrier selection varies by country and service level.
• Are local and cross-border fulfillment options available?
  Yes. Pan EU networks support both. Local hubs serve nearby countries, while cross border routing helps reach the rest of the EU efficiently.
• How secure is the inventory storage?
  Top providers offer certified facilities, controlled access, climate controlled zones, and secure handling processes for high value items.
• How fast is order delivery across European countries?
  Western Europe typically sees 1 to 3 day delivery when stock is stored inside the EU. Eastern Europe usually takes 3 to 6 days due to longer routes and fewer last mile carriers.
• What are the best-reviewed fulfillment companies in Europe for scalable order processing?

Bezos.ai, ShipBob, and Huboo are among the best-reviewed European fulfilment providers known for strong scalability, fast processing, and reliable multi-country coverage.

• Which European fulfillment companies provide seamless integration with major ecommerce platforms?

Bezos.ai, ShipBob, and Huboo all offer smooth integrations with major ecommerce platforms like Shopify, WooCommerce, and Amazon, making them easy to plug into existing store setups.

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